Hugo Manuel Oliveira Martins completed his PhD in Tourism, Leisure and Culture in 2018 from the Coimbra University, at the Faculdade de Letras. He has a Postgraduate Degree in Educational Organizations and Educational Administration in 2009 from the Universidade do Minho. He is a Master in Pedagogical Supervision in the teaching of History, having completed his Master's in 2007 from the University of Minho. He has a Degree in History, completed in 2005 by the University of Minho. He is an Invited Associate Professor at the Maia University Institute. He published 1 article in specialized magazines, 3 book chapters, with 7 items of technical production. He works in the areas of Social Sciences and Educational Sciences with an interest in the areas of Heritage, Tourism, History and Education and in issues related to attachment to the place and the experience of the destination brand. He is currently a professor at the Instituto Superior da Maia (ISMAI).