Assoc. Prof. Dr. Valliappan Raju is a Senior Lecturer at Centre of Post Graduate Studies and Professional Development at Limkokwing University, Malaysia. He has earned his Doctor of Philosophy degree (PhD) and Doctorate in Business Administration D, Malaysia and Master of Business Administration degree from International Management Institute, Brussels as a twinning program of IIPM, India in the year 2005. He received his 'Associate Professorship' in the year 2015 and got appointed as 'Adjunct Professor' in Linton University College for contributing inArtificial Intelligence researches. He is currently teaching Advanced Research Methodology to PhD students; Marketing Management and Strategic Management to Master degree students. Among several students under his doctoral supervision and has graduated 11 PhD graduates from Limkokwing University as on 2018. He has published 70+ publications in International refereed journals and presented several papers at Conferences. He has more than 40 research papers published in SCOPUS / ISI indexed journals as principal author. Assoc. Prof. Vally is an active member of World Economics Association (WEA) since 2017 and also holds corporate membership in Malaysian Institute of Management (MIM). He is on the editorial board and reviewer of numerous high impact factor journals and Scopus Indexed journals.